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VISUAL DESIGN

This space highlights visual design work beyond tabletop projects, including client commissions, academic work from SCAD, and ongoing experimental explorations. Across mediums (branding, UI, illustration, layout, and motion) the work is grounded in strong design fundamentals: intentional color theory, clear visual hierarchy, readable typography, and systems built for both clarity and emotion. Many of these projects explore contrast between structure and play, blending bold color, layered composition, and symbolic imagery to create designs that are expressive without losing function. Whether polished client deliverables or conceptual experiments, each piece reflects a commitment to thoughtful problem-solving, visual storytelling, and design as both craft and communication.

© 2025 by Jenel Lawson.

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