The objective for this project was to design a cohesive brand identity for a high end hotel while exploring the areas of logo design, product design, and website design.The concept for the Orchard was a luxury hotel where guests could embark on a tailored virtual reality experiences from the comfort of their hotel room while enjoying high end near by facilities in the real world such as a 5 star restaurant, night club, and spa. The aesthetic was a combination of tropical and neon computer glitching to create a mysterious and futuristic atmosphere. Neon colors were combined on dark backgrounds to evoke motifs of urban night time fantasy. The end result was a brochure package, website, digital restaurant menu, as well as many in-room items.